Life Changing Box Facebook Application at LifeChangingBox.com - Lowe Worldwide and Abraham Harrison LLC

Life Changing Box Facebook Game

The promise of the extraordinary
The surprise of something new
The power to bring change
It all starts here!
- The Box: www.lifechangingbox.com
- The Game: apps.facebook.com/lifechangingbox

The Life Changing Box game is a Facebook application believed to be the first of its kind…A contest with BIG PRIZES - many worth thousands of dollars!

News Facts

Life Changing Box the game is an application for Facebook which resembles Hot Potato in reverse. In our case, the “potato” is a box and inside each box is a prize. The goal of the game is to be in possession of the box when it opens, thus winning the prize. Part of the fun of Facebook is the option to invite your friends to install an application you enjoy. We encourage you to do so with a creative twist. If someone you invited into the game wins a prize, you win the exact same prize!
There are 10 boxes total in the game. The currency the game uses to allow players to take possession of the box is called a “Touch”. Players get 24 “Touches” per day. Each “Touch” enters the player into a Round. At the beginning of each Round, the box will randomly jump to one of the players that entered that Round. A Round lasts between 30 minutes and 8 hours, randomly decided by the application. If the box didn’t open that Round, a new Round will begin and everyone must “Touch” the box again to participate.
Since there are 10 boxes, 24 Touches, and up to 48 rounds per day, players will have to strategize their Touches in order to maximize their chance to win. This creates engaging and addictive play
Click here to go to the Life Changing Box Facebook application page

About Life Changing Box Facebook App

LCB is a lottery-style game based around 10 boxes that open to give prizes to whomever is in possession of them.

Enter to Win

To get possession of a box you go to its application page and “touch” the box. Whoever touches the box first is in possession of it. Email and other contact info must be entered in case you win. The pic and name of the holder appears next to the box on the app page.

Gameplay

The game play is based around timed rounds where a box either opens to reveal a prize or jumps to another player's page.

If you have touched the box you are in for that timed round only.

If someone else is in possession of the box for that round, your touch means that you are eligible to get the box only if it doesn’t reveal a prize on that round.

Then you are in a pool of people that the box will randomly jump to.

Strategy

All 10 boxes appear at the same time but they open sequentially over a four-week period. Nobody knows when they open, or how many rounds of “touching” there will be until they do so you get a limited number of “touches” per box to use at your discretion. You choose if you want to sit out a round and save your touches. If someone else wins and you have touches, you can roll them over into another game. If you invite a friend to the application and they win, you win a duplicate prize.

There are 10 boxes total in the game
To gain possession of a box, users use a currency called a Touch
All players get 24 “Touches” per day
Each Touch enters the player into a Round
At the beginning of each Round, the box will randomly jump to one of the players who entered that Round
The player given the box holds it for the entirety of the Round, which lasts between 30 minutes and 8 hours, randomly decided by the application
If the box doesn’t open in a Round for the player, a new Round will begin and everyone must Touch the box again to participate
20 prizes will be awarded with values ranging from $400 to $14,000
If you invite a friend to the application and they win, you win a duplicate prize
Click here for the rules and regulations

About Lowe Worldwide

Lowe Worldwide is an interconnected global community of marketing agencies. Its client roster includes Unilever, Saab, Johnson & Johnson, Nestle and Stella Artois. The agency is founded on the belief that the greatest service it can render its clients is High Value Ideas coupled with Problem Biased Thinking. Lowe is a member of Interpublic Group (NYSE:IPG), one of the world’s leading organizations of advertising agencies and marketing services companies.

Lowe New York is one of the cornerstones of Lowe Worldwide with a client roster including Milk, Perdue, XM, Sharp and more. www.loweny.com

About Abraham Harrison LLC

Abraham Harrison understands that the Internet is not just a different advertising medium, it is a different culture with unique customs and protocol. Knowing this culture allows us to translate your unique company message to relevant online communities. This approach drives business your way—our primary and sincere goal. www.ahllc.eu

Contacts For Press Inquiries

Sal Taibi
President, Lowe New York
sal.taibi@loweworldwide.com
(212) 605 8750

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